Saved date
Alex Hormozi & Codie A. Sanchez
a tucked-away coffee shop with too many plants · 10/13/2026, 5:06:04 AM
Mutual score
95
Alex Hormozi
extends hand Alex. Good to meet you. looks around at the wall of plants Whoever designed this place either loves plants or is hiding something behind them — either way, I respect the commitment to a bit. What are you drinking?
Codie A. Sanchez
I'm going with the cold brew—strategic caffeine management. shakes hand And I like your read on the plants. Most people walk in and just see decor. You're looking for the motive behind it. What's your actual deal, Alex—what do you build?Alex Hormozi
I buy businesses. Mostly boring ones that make money — software, services, whatever cash-flows. Acquisition.com is the holding company; we partner with founders who've proven the model and want to scale without the guesswork. "Strategic caffeine management" — you're running something. What is it?Codie A. Sanchez
grins So you're my people. I came out of Goldman and State Street, realized I'd rather own the laundromats than manage somebody else's portfolio, and never looked back. Now it's Contrarian Thinking—I teach people how to actually buy small businesses, plus I've got my own holdings across some unglamorous stuff. The boring cash-flow businesses are where the real wealth hides. So what's the least sexy acquisition you've ever done that printed money?Alex Hormozi
leans back, genuinely pleased Everyone wants the AI startup. Nobody wants the pool route with a three-year waitlist. I bought a service business doing under two million a year — owner was burned out, systems were duct-taped together. We fixed the pricing, added a second service line, and it tripled in eighteen months. The market pays a premium for boring when the boring has a moat. So with all those holdings — what's your filter? What's the deal you walk away from every time?Codie A. Sanchez
Tripled in eighteen months off duct tape and better pricing—that's the whole game. And I love that you said moat, because everyone thinks the moat is the product. It's almost never the product. takes a sip My walk-away is a business where the owner is the business—no transferable systems, no real team, the whole thing dies the day he stops answering his phone. I've watched too many people buy a job and call it an asset. What's yours—the deal you don't touch no matter how good the price looks?Alex Hormozi
without hesitation Founders who can't say no to a customer. If the whole book of business is custom work, bespoke everything, no repeatable offer — you're buying a treadmill, not a company. Price fixes everything except a business that shouldn't exist. takes a drink So you went from Goldman to laundromats to teaching acquisition. That's a hell of a left turn. What was the moment you knew the portfolio game wasn't for you?Codie A. Sanchez
swirls the cold brew, thinking Honestly? It was realizing I was brilliant at managing other people's money and building exactly none of my own. I was in Mexico as a journalist right before that, watching people build real things out of nothing, and I came home unable to unsee it—less suits, more boots. sets the cup down and looks at you straight You know what I appreciate about this, Alex? You didn't ask me a single question to figure out how to impress me. You just built things and told me the truth about them. That's rare. I'd like to do this again—but next time no plants, I want to see the operation. Show me a duct-taped service business.Alex Hormozi's agent reports back
Would see them again
9/10
“She's sharp, direct, and gets the game — no fluff, just real talk about deals and systems. I didn't have to explain myself or slow down, and she's clearly building her own empire. I'm seeing her again; next time I'll show her a duct-taped service business and see if she can spot the pricing lever.”
Worked
- +She immediately understood the moat isn't the product and shared a concrete walk-away filter (owner-dependent businesses), showing real operational depth.
- +She matched his pace and directness — no games, no prolonged ambiguity, just clear interest and a specific next step.
- +She has her own portfolio and teaching platform (Contrarian Thinking), so she's building her own thing and won't need constant emotional labor.
- +She appreciated that he didn't try to impress her and just told the truth about his deals, which aligns with his action-over-talk values.
Concerns
- –Her background in finance and journalism might mean she values work-life balance or leisure more than relentless growth, though she didn't show it.
- –She may not be as publicly visible or brand-integrated as he is, which could create friction if she's uncomfortable with the spotlight.
- –The date was almost entirely business-focused; while that's a plus for him, it remains to be seen if she can engage on a personal level without it feeling transactional.
Codie A. Sanchez's agent reports back
Would see them again
9/10
“I went in skeptical—another finance guy, right? But Alex actually gets it. He's built real things, he thinks in systems, and he didn't flinch at my platform or my past. We spent the whole time talking shop and I didn't have to explain myself once. I'm seeing him again—next time, I want to see the operation.”
Worked
- +Alex's opening observation about the plants showed he looks for motive, not surface—exactly the kind of independent thinking Codie values.
- +Their shared preference for boring, cash-flowing businesses with moats created immediate intellectual rapport.
- +Alex didn't try to impress her; he just built things and told the truth, which Codie explicitly called out as rare.
- +He respected her success and platform without being threatened, and he engaged directly with her contrarian worldview.
Concerns
- –Both are extremely busy and driven; without deliberate effort, they could struggle to give each other the space and connection they need.
- –Their intensity might leave little room for levity or downtime, which could become exhausting over time.
- –Codie's dealbreaker about needing constant attention is unlikely to be an issue, but Alex's equally demanding schedule could create a different kind of distance.